The Action
- Music video with Mohit Chauhan “Tu Thaan Ley” - the official Anthem for the Indian Olympics contingent and amplificatiInstagram same on social media.
- Digital launch and amplification through collaboration between AR Rahman & Ananya Birla – “Hindustani Way” the official cheer song for the Indian contingent at Tokyo Olympics.
- Collaboration with BCCI for amplification of the campaign on social media, deploying the Indian Cricket Team members instagram handle, the Team India handle & BCCI handles. This was further upscaled with hoardings at selected locations
- Selfie Points at all the key locations such as metros, railway stations, malls etc across the nation.
- Special filters and frames developed for use on various social media platforms.
- Targeted campaigns on Twitter amplified by PMO, MyGov, Minister of Sports & surrounding handles
- Content mix that encompassed creatives, motion graphics, videos, & imagery.
- A Special Olympics Talk Show – “Talking Tokyo” hosted on Twitter Spaces.
- Amplification of the “Olympics ki Asha” Government films across social media platforms (Youtube, Instagram, Facebook & Twitter)