The Action
- Fun, interactive, and engaging campus activities in multiple colleges across NE
- User-generated video content to populate social media with relevant trending content useful in creating a buzz.
- Video content generation for the brand to use on owned channels and handles.
- A balanced mix of Influencer and Digital Marketing tactics to amplify brand awareness and establish brand positioning
- SetWet branded Biking gear including aspirational leather jackets, cool gloves, and backpacks
- Micro-site dedicated to the campaign