Search engine optimization abbreviated as SEO is a method adopted to optimize the website’s position on search engine result pages (SERP) on sites such as Google, Yahoo, Bing. It is essential to have an SEO strategy to draw traffic to your website and create an effective online presence. An effective SEO strategy will also help you in growing sales and revenue.
Keyword Research: This is a very important step and must be done with due diligence. This helps in discovering new content opportunities and in improving existing content. There are 9 types of keywords: short tail, longtail, short-term, long-term, product defining, customer defining, geo-targeting, LSI, and intent targeting. All these keywords have their own special way of strengthening your SEO. Do your research to understand the most suitable combination for your website.
Competitive Landscape: Try to gather intel on your competitor and understand how they do their SEO. Having competitive knowledge will help you in being ahead of your competition at all times. Invest in the best tools for your competitive analysis. SEMrush has an amazing feature where you can compare your domain with other domains.
Follow an On-Page SEO Checklist: Try to optimize specific parts of your website for achieving the best rankings. Target your on-page SEO for page elements including:
– Page Title
– Header Tags
– Meta Description
You can make use of tools like BrightEdge to avoid assumptions out of on-page SEO. This tool also provides guidance on the kind of keywords you should add for the most important page elements.
Build External Backlinks: After on-page optimization comes off-page optimization. External links play a big role in determining the ranking of your page. Pages that have more backlinks are viewed by google as having importance and relevance and will appear higher on search results. Ahrefs is an amazing tool you could use to determine the popularity of your pages by the number of external links. It also shows that the sites that have your external links are authoritative or not.
Measure SEO Performance: It is very crucial to timely measure the performance of SEO. Use Google Analytics to measure the performance of your SEO. This tool breaks down features into categories and helps understand what is driving the most traffic to your website which will, in turn, enable you to monitor key trends in traffic visits and refine your strategies accordingly.
With the help of these five simple tricks, you will ace SEO in no time and have the best ranking on SERPs.