All You Need To Know About Voice Search For A Powerful SEO Strategy
Voice search facilitates users with all relevant information by utilizing the power of speech recognition to search the web. It has become one of the major digital media trends in the present time. Read along to have an insight into the voice search statistics:
- More than 400 million devices include Google’s voice assistant: Voice-activated Google searches are available on a wide range of devices covering Google Home, Android phones and tablets, headphones, iPhones, televisions, and many more. Echo Dot became the top-selling product across its competitors in the market in the 2017 season sale, as reported by Amazon.
- By 2020, half of all the online searches are expected to be voice searches: According to a media analytics firm, Comscore, 50% of all searches will be voice searches by the year 2020. Replacing the traditional ways of searching through typing our queries, voice searches are expected to be an integral part of our daily lives very soon.
- A combination of just 25 keywords triggers more than 20% of the voice search queries: An analysis of Google voice search answers reveals that a combination of just 25 keywords triggers more than 20% of the voice search queries. “How”, “What” and “Best” are the top 3 common keywords in voice search phrases.
- 20% of all searches are voice searches according to Google: In 2016, Google CEO, Sundar Pichai revealed this number in the context of introducing Google Home. Although Google has not released any related figure ever since it is still safely assumed that the number must have slightly increased in the last two to three years.
- Intelligent assistants are considered useful by 82% of smart speaker owners: Pieces of voice search 2019 data suggest that the longer people use voice searches, the more it is preferred unlike other tech fads like activity trackers in which users lose interest after using it for months. Intelligent assistants are used by 65% of smart speaker owners more than four times a week. 81% of smart speaker owners accept that their devices meet their expectations.
- Of the total smartphone users worldwide, 31% of users use voice search at least once a week: The same set of data also reveals that about 35% of smartphone users have never used voice technology although they might consider using it in the future.
- The most popular use of smart speakers currently is playing music: While playing music accounts for the most popular use of smartphones with 82%, gathering information and shopping are the next most popular uses of smart speakers with 42% and 39% respectively.
- Google Home is the winner in terms of accuracy: On average, Google Home replies to 81% of the queries correctly and hence, is the winner in terms of accuracy.
- According to 53% of smart speaker owners, talking to these devices feels natural: The wider use of voice recognition devices has higher utility today as about 41% of smart speaker owners accept that these devices feel like talking to a friend or a person in real. From a survey result on Google voice searches, significant data says 51% of 55+ smart speaker owners reasons that they use voice searches because it makes them feel empowered by providing instant information.
- Having their hands or vision occupied, 61% of consumers use voice search: 61% of consumers use voice searches when they are engaged in driving, watching over children, cooking, and other activities that keep their hands and eyes occupied. However, faster results (30%), difficulty typing on certain devices (24%), the element of fun (22%), and avoidance of confusing menus (12%) comprise the other reasons why people use voice search.