Brand Evolution: 10 Tips to Improve any Brand
A brand is beyond just a logo and a name. Your brand is how the world sees you as, with all the values, ideas, and experiences that people associate with you every time they interact with your company.
While it is therefore very important to keep on evaluating your brand and making sure it is all that it could be, you are probably already doing all the basics by having a website, a logo, social media accounts, etc.
However, it is always good to strive to be better and not remain constant. In this quest of yours to improve, we have listed out 10 things you can do to take your branding to the next level.
1.Examine your values: While this seems to be basic, it can be really easy to get bogged down in running a business and lose focus on the values that you considered to get you started in the first place. Even if it is just you, it is always a good idea to ensure that the values, which are the foundation of your brand, are evident in all parts of your company.
2.Create and develop quality content: For any business to succeed, content is really important. While saying content, it should be considered that content doesn’t refer to blog posts or website copy only. It is anything: videos, social media posts, emails, etc.
Whatever form of content you create, make sure it is of top-notch quality. Even if you want to post consistently, it is fine to post less frequently, if that ensures high-quality content. After all, it’s always good to have quality content over quite a number of low-quality content.
3.Invest in networking: Though networking might seem to be irrelevant to marketing, it is one way to get your brand out there. Developing professional connections in your field helps you learn and grow from your peers. It can introduce you to the potential business of new clients and partners. Networking online or in person, helps you build your brand by exposing you to a large audience by using personal connections and helps you put a face to your brand.
4.Remain focused: While running your business or launching new marketing campaigns, it is often easy to get distracted by new projects or ideas. But, it is important to stay focused on the fundamentals of your brand.
To know what is important to your brand, it is always a good idea to check and make sure that you’re focusing on the most important aspects of your brand and business at regular intervals. A simple, focused brand will make sure that your message is heard.
5.Connect to your audience emotionally: An important key to help you make your brand better is by knowing that people buy using their emotions. Finding ways to connect with your audience’s emotions will help you experience an increase in engagement from your audience and get a better response from them. Your audience’s emotions may vary and hence you need to choose which emotions you want to elicit: Joy, Nostalgia, Sadness, Confidence? Once an emotion is decided for your brand to evoke, get started on creating some marketing around that.
People love narrative and using stories is a great way to evoke emotions. People connect to stories of others. Hence, to make an impact on your target audience, use stories of your customers, employees, or whatever that makes your brand stand out from the rest in competition.
6.Create a unique voice: To make your brand stand out, ensure developing a unique voice. Never be afraid of being you. Some of the most successful brands which are really out there too, have developed its unique voices, today. Never be afraid to take a tone that may seem to be very relaxed or casual too. After all, you want your brand to be approachable and relatable to your target audience as you market your product. To take your brand to the next level, developing a unique, memorable voice for your brand is a great way.
7.Be a leader in the field: By establishing yourself as an industry leader, you can help your brand in another great way. You can do that in multiple ways: share articles and information with your followers or clients, interview experts in your industry, create compelling and informative content, and more. Ensuring yourself as a responsible source for valuable content, you can win the trust of your peers and your customers and be sure your brand is one that people trust.
8.Launch a referral program: A good way to create brand engagement and expand your brand reach is by creating a referral program where you reward your customers or clients for every person they refer to. People usually tend to opt for brands that have been recommended to them by people they know.
9.Define your niche: Even if you know what your niche is, yet, it is worth taking a look at your target markets and analyzing if they are too general. If they are, find routes to narrow down your focus. Though this might seem counterintuitive, it will actually help you reach an audience who is most likely to buy your products.
Making sure that you have a clear understanding of your audience will help you to be much more effective at marketing to the people who will connect best with your brand. A clear, specific idea of who your target audience is will help you make sure your marketing message is as effective as possible. The best way for your brand to resonate with the people who are most inclined to become your customers are getting specific.
10.Expand your social media presence: Looking at your social media presence is imperative when you’re looking at how to make your brand pop. Having a social media presence that is well optimized, authentic, and has a strong content strategy that will get your brand noticed and increase interaction is another great way for your brand to improve.
Your profile pictures, logos, images, fonts, and content, all should contribute to your brand. All links should be relevant and contact information should be up-to-date. Social media accounts are usually the face of your brand to potential customers.
To evaluate your brand and making sure you are on track is always a good idea irrespective of whether you are just starting out or you’re a marketing veteran. As the market and your audience changes, being adaptable is a great asset. Learning new ways to be fresh and better and not settling for good enough, a brand can go far.