Corporate
Ponds Eclectic Model Hunt
- Establish presence in the North East as a market leader
- Increase brand visibility and awareness
- A region wide model hunt - first of its kind
- Auditions held across eight states
- Grooming with extensive brand integrations for a period of one month
- Grand finale in the capital city of Assam
- 360 degree marketing campaign (Print, Outdoor, TV, Radio, Digital, PR)
- 7 Successful Editions (2008 - 2014) so far
- Pond’s becomes a household favourite brand