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Ponds Eclectic Model Hunt

Category

Corporate

Client

Ponds Eclectic Model Hunt

The Brief

- Establish presence in the North East as a market leader

- Increase brand visibility and awareness

The Idea

- A region wide model hunt - first of its kind

The Action

- Auditions held across eight states

- Grooming with extensive brand integrations for a period of one month

- Grand finale in the capital city of Assam

- 360 degree marketing campaign (Print, Outdoor, TV, Radio, Digital, PR)

The Impact

- 7 Successful Editions (2008 - 2014) so far

- Pond’s becomes a household favourite brand

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