- Multiple street plays that gave out information on the benefits of IUDs to village residents

- Generation of relatable content that was produced in easy to consume formats

- Community engagements across the North East

- Branding of health centres across the region

- Easy to implement and use communication materials

- 360 degree marketing campaign

- The effect of the campaign had a positive impact on people in 11 districts of Meghalaya

- The awareness campaign reached more than a lakh people across the state with the rural outreach program

- Successful in convincing people to start taking the vaccination