Tokyo Olympics


Social Media & Influencer Marketing

The Brief

Create a BUZZ for the Indian contingent at the Tokyo Olympics and mass engagement and following

The Idea

Multi-level integrated campaign focusing on engagement
Influencer collaborations for additional amplification

Leverage social media to generate buzz through engaging content such as quizzes, competitions, send your selfies etc

A comprehensive campaign covering multiple touchpoints, mediums & content strategies

And so #Cheer4India was born


Sports Authority of India - Tokyo. Olympics | #Cheer4India Campaign

The Action

Mohit Chauhan Tu Thaan Ley - the official Anthem. AR Rahman & Ananya Birla collaboration Hindustani Way" the official cheer song.

Collaboration with Indian Cricket Team members handles, the Team India handle & BCCI handles & hoardings.

Selfie Points at every key locations such as metros, railway stations, malls etc across the nation

Special filters and frames developed for use on various social media platforms

Targeted campaigns on Twitter by PMO, MyGov. Minister of Sports & surrounding handles

Content mix that encompassed creatives, motion graphics, videos, & imagery

A Special Olympics Talk Show - Talking Tokyo hosted on Twitter Spaces

Olympics ki Asha" Government films across social media platforms (Youtube, Instagram, Facebook & Twitter)

The Impact

3.5 Billion Collective Reach across handles & channels

Trending in the top 3 spots for 4 hrs on Twitter Organic amplification by Influencers & Celebrities

Influential personalities including sports analysts, coaches, former athletes and government representatives engaging with fans and followers on Talking Tokyo