Marico – #SetWetGo




Marico - #SetWetGo

The Brief

- Increase market penetration for Marico Industries’ brand - SetWet in the North East

- Establish SetWet as the go-to brand of the college-going as they will be our target group to start with the campaign and brand awareness

The Action

- Fun, interactive, and engaging campus activities in multiple colleges across NE
- User-generated video content to populate social media with relevant trending content useful in creating a buzz.
- Video content generation for the brand to use on owned channels and handles.
- A balanced mix of Influencer and Digital Marketing tactics to amplify brand awareness and establish brand positioning
- SetWet branded Biking gear including aspirational leather jackets, cool gloves, and backpacks
- Micro-site dedicated to the campaign

The Idea

- Engage with aspirational influencers in an innovative campaign
- Loop in Assam Bikers - the North East’s most popular biking group for digital
amplification and engaging them in college activities

The Impact

- More than 1 lakh students engaged in digital and on-ground activities
- 1 million reach across platforms
- Brand name established across major towns and cities in North-East India