Internet being a very important part of our lives in every aspect, it is hard to be ignored in the present times. To achieve success in any industry, a strong marketing plan from the very beginning is extremely necessary.
Making good use of search engine optimization to drive traffic, media marketing advancements and the power of social media are sure some areas that should be considered while making the marketing plan.
To gain a competitive edge over its competitors, businesses should consider these 10 digital marketing tools:
1.Canva: Visual marketing is one of the top marketing trends of 2020. It is important for businesses to integrate visual marketing into their marketing strategy. Digital Marketing has gained momentum as customers usually retain 80% of what they see and only 20% of what they read. Allowing users to make use of customized photo filters, Canva also allows users to manipulate text, create images from scratch or use stock photos, designs, or background images. All done with an easy drag-and-drop technology. Canva further allows different social media network image size dimensions.
2.Google Keyword Planner: Allowing users to search and find a wide range of keywords and keyword ideas and also see how the keywords perform, Google Keyword Planner is a free keyword research tool. The keyword research can later be used for search engine optimization and Google AdWords campaign.
3.Hotjar: With interesting metrics taken from website visitor recording, heat maps, scroll maps and click maps, Hotjar allows businesses to analyze and understand the behavior of their website visitors. Further, the tool also allows access to feedback polls and surveys, helping businesses to understand their website visitors better.
4.Google Analytics: One of the most popular analytics tools in the world, Google Analytics is an online platform providing businesses with access to different reports, containing information about their users, where they come from, which marketing channels are more effective on their websites in terms of leads, conversations, downloads and sales and a lot more.
5.Buzzsumo: Popularly known for its exciting feature that allows businesses to research and find the most shared content related to a keyword of their choice, Buzzsumo is another important tool. It also allows brands to track brand mentions of their own, as well as its competitors’ and any keyword of importance. Thus, this tool makes it much easier to discover popular and sharable content.
6.pCloud: The best way to avoid data loss to store important files and documents online is to make use of cloud storage. Offering juicy functions that allow you to organize files and folders, access all your files on any device, give people access to your files or folders so you can work together on projects, back up your information, and stream music and videos, pCloud is one such cloud storage platforms. Cloud storage tools like pCloud are used by top writing services to store projects and ensure collaboration amongst team members.
7.Famoid: Helping brands to gain real organic growth in the virtual world, Famoid is one of the best social media management tools. This tool ensures the promotion of brands on all social media platforms including Twitter, Instagram, Facebook, and YouTube. Brands that purchase Famoid services, within a few minutes of ordering, get real active followers on whatever social media they choose.
8.Ahrefs: Ahrefs is an SEO tool. It helps users to figure out keywords and the number of backlinks required to reach the first page on Google using those keywords. Each time a website ranks for a particular keyword, Ahrefs sends alerts. This tool also shares the competitors’ information.
9.Flashyapp: Flashyapp has everything that a business needs, to increase sales in a platform. An all-in-one marketing automation platform, Flashyapp helps to convert website visitors with smart popups, create complete customer journey with email marketing, SMS marketing and push notifications.
10.SnatchBot: Of all the available chatbot platforms, SnatchBot is one of the best. Users can communicate with customers through a wide variety of interactions, to deliver unique and relevant content, answer Frequently Asked Questions (FAQs) and send out breaking-news updates using this digital marketing tool. It can also create bots for Facebook Messenger, Slack, SMS, Telegram, Line, Skype, Webchat, and others. No functions and built-in features like action buttons, translations, payment processing, and email extractions require programming for its use.
Paushali, with her artistic mind; and her leanings towards Fine Arts; is one of the team members who creates magic within the team. She handles a client projects with ease, coordinating with the entire team at Tattva Creations and ensures that the entire project is seen through till execution. A graduate in History from Delhi University, and an exponent in Satriya Dance form, she is the person with the ever seen smile on her face.