Client : Brahmaputra Valley Film Festival
Category : Integrated Marketing and Event Management
Brahmaputra Valley Film Festival
The Brief
- Tasked with orchestrating the 8th edition of the Brahmaputra Valley Film Festival (BVFF), our mission was to ensure maximum visibility, widespread participation, and a grand success of our very own IP event that was making a comeback after a covid induced hiatus of 3 years. Additionally, we aimed to attract film industry stalwarts and showcase spectacular world cinema to enrich the festival's cultural and cinematic offerings.
The Idea
- A Big Splash Comeback Festival: Bringing one of the Film Industry’s most loved, iconic Film Festivals back to become a bigger, brighter platform being the cradle of meaningful cinema that helps bridge budding talent with seasoned filmmakers.
- Increased Contest Prizes: Expanding the categories for the prize money, recognition and platform to beyond the Short Film Competition to include Best Documentary, Best Feature Film, Best Director and a Lifetime Achievement Award
- To enable the brand and platform to Inspire diverse storytellers and engage audiences, and to serve as a platform for community building, fostering connections and dialogue through the power of cinema.
The Action
- Four-Day Film Festival: Uniting diverse audiences to celebrate impactful cinema.
- Gathering of Film Personalities: A convergence of renowned filmmakers and storytellers from across the nation in the Northeast.
- Filmmaking Workshops: Empowering and encouraging regional youth through comprehensive training conducted in association with the Brahmaputra Foundation and FTII, Pune.
- 360-Degree Marketing Campaign: Leveraging Print, Outdoor, TV, Radio, Digital, PR, and Influencer Marketing for extensive community engagement.
The Impact
- Massive Turnout: Over 200 film entries received, culminating in 31 selected for screening, featuring diverse stories in 10 languages from India and beyond.
- Premieres and Events: 7 world premieres, alongside enriching masterclasses, workshops, panel discussions, and Amazon Prime Pitch Sessions.
- Celebrity Presence: A star-studded affair with 20+ celebrities including Prakash Jha, Krishna D.K, Suman Kumar, Adil Hussaim, and many more.
- Footfall: Witnessing an impressive 22,000 attendees over four exhilarating days.
