Client : WANI PERFUMES
Category : Creative Studio & Digital Marketing
WANI PERFUMES
The Brief
- Create a distinctive brand identity for Wani Perfumes to position themselves as an authentic, exotic and affordable source for perfumes, lobans and incenses and related accessories in the Middle East and Canada markets. The brief was also to drive more awareness of the brand eventually leading to sales through various channels.
The Idea
- Understand the history, culture and traditions of Oman, places of significance, the ingredients used as well as the brand client’s personality and vision for the brand
- Research and identify the best performing platforms and formats to increase awareness and lead to higher conversions for products
- Carry out a multi-pronged sales approach to monitor and track performance
The Action
- A comprehensive brand book with details of brand visuals and usage, packaging, tonality and communication pillars
- A social media strategy tailored to the client's goals and target audience driving growth and engagement
- Product shoots and content banking photos and videos for the brand to be used across social media, website, email marketing and in-person events
- Setup performance marketing campaigns on social media as well as google
The Impact
- 200%+ growth in sales as compared to the previous months
- An 18% growth in sales with our email marketing campaign
- 10000 impressions per week on social media
- 20% growth in sales enquiries over social media
- A combined growth of 100%+ followers across all platforms
