A brand is beyond just a logo and a name. Your brand is how the world sees you as, with all the values, ideas, and experiences that people associate with you every time they interact with your company. While it is therefore very important to keep on evaluating your brand and making sure it is all that it could be, you are probably already doing all the basics by having a website, a logo, social media accounts, etc. However, it is always good to strive to be better and not […]

Internet being a very important part of our lives in every aspect, it is hard to be ignored in the present times. To achieve success in any industry, a strong marketing plan from the very beginning is extremely necessary. Making good use of search engine optimization to drive traffic, media marketing advancements and the power of social media are sure some areas that should be considered while making the marketing plan. To gain a competitive edge over its competitors, businesses should consider these 10 digital marketing tools: 1.Canva: Visual marketing […]

Many site owners fail to understand the complicated relationship between SEO and web design, considering that SEO affects how a site works while web design has to do with visual aspects, which makes it seem like completely separate sides of an equation. However, they both work together more seamlessly than you might realize as web design and SEO, both share a common goal of providing users with a great experience. Here are 5 ways how SEO and Web Design go together: Mobile-Friendliness: The importance of making a website mobile-friendly should […]

With the digital world constantly changing, e-mail marketing trends are also directly affected. To ensure e-mail marketing will continue to convert, marketers need to adapt to the 2020 landscape. Here are five e-mail marketing trends in 2020 to boost conversion rates: E-mail marketing is durable and will last: With a vast and obvious shift towards social media from the e-mail, rumor has it that e-mail marketing won’t last into 2020 as e-mail users are not as invested as they used to be earlier. However, a digital strategy leaving e-mail marketing […]

‘Swell’ by Ripple will set the Bar for Adoption: Ripple’s annual event ‘Swell’ will set the bar for adoption increasingly. In 2019, the type of evolution and conversations that were presented at Swell were mindblowing. Helping us realize the full potential of the XRP ecosystem is that no other cryptocurrency comes close to achieve what Ripple is doing. The Giant Secular Bull Market will continue: For the crypto market, Bitcoin remains the leading indicator. The long term BTC chart looks to be setting a long term base.  It also suggests […]

Digital Marketing is a complicated process and needs expertise for defining a marketing strategy or applying growth hacking tactics. Outsourcing digital marketing, better results and access to real people who matter, can clearly be noticed. Without much delay, check out some reasons why you should outsource your digital marketing: Outsourcing provides business insights and transparency better: Improved Returns on Investment (ROI) can be expected with adequate resources and systems to continuously review and fine-tune the digital strategy. A good digital agency maintains transparency on the client’s investment and channels where […]

  We have already stepped into a new year full of incredible design experiments. Of all the graphic designing trends for 2020, listed here are 5 biggest trends: Dreamy and abstract illustrations: Mainstream, simple illustrations surviving through ages no longer have the eye-catching power. This year, imaginative, abstract and even dreamy illustrations should be considered in order to stand out in the field of graphic designing. Smooth flowing lines and shapes: A natural, approachable and genuine feeling can be conveyed throughout a design by using flowing shapes. With flowing shapes, […]

For anyone trying to gain control over their own income by focusing on performance-based revenue options, affiliate marketing happens to be an ideal solution. With affiliate marketing taking a higher position as a way to earn money by digital marketing, here’s what affiliate marketing would be like, in 2020: Influencer Marketing will grow: From the first instance of influencer marketing in 2006 through the launch of PayPerCost by Ted Murphy, influencer campaign has only grown. In 2020, leaving its mark on affiliate marketing, experts predict that influencer marketing will continue […]

The social media landscape keeps on changing its dynamics. With all of the social media’s evolution to date, it is seen that like Snapchat, new platforms rise to prominence; like Periscope, new technology increases user participation and real-time content; like Facebook, Twitter, Instagram launched ‘buy’ buttons, existing networks enhance their platform and product. Social media is now an established channel for customer acquisition, remarketing and engaging existing fans/customers to support retention programs and not just about conversation and content like it was in the previous years. Although immature in comparison […]

Digital Marketing is a fast-paced, evolving industry with a lot of challenges but plenty of gains, which includes a potentially lucrative income. With most companies turning to the internet to generate sales, the scope of digital marketing has become more prominent. To have a footing in the digital marketing scenario, not even a formal marketing degree is required. Just training to operate the necessary digital marketing tools and knowing the basics of digital marketing functioning can be of greater use. Here’s how you can get started in your Digital Marketing […]

  Technology is always updating and never static. With the constant change in technology trends every year, here are the top ten technology trends you should definitely know for 2020: Artificial Intelligence: Work earlier done by humans, are now automated exploiting Artificial Intelligence. Robots, drones, autonomous vehicles and all other autonomous things use AI to function. Beyond the automation provided by rigid programming models, advanced behaviours that interact more naturally with their surroundings is delivered exploiting AI at large. 5G Technology: The fifth-generation wireless technology for the digital cellular network […]

  From 1G to 5G, technology has come a long way. While the wireless carriers across the globe are beginning to deploy 5G, here’s what you should know about 5G: What 5G is: 5G is a new cellular technology which can transmit data quicker than 4G, which is usually used by us to connect to the Internet today. It is the fifth generation of the mobile network. 5G will facilitate multi-Gbps peak rates, ultra-low latency, massive capacity and many other user experience benefits. Generations of mobile networks: Mobile networks have […]

Video Marketing has become one of the most influential and effective means of digital marketing. Here are 10 secrets that will help you in a super successful video marketing: Determine the audience for the video: Defining the target audience for a video helps in knowing what the audience would like to watch. If the content of the video is something that the target audience would not relate to, the communication will fail, resulting in a failed video marketing. Make it short: Internet users do not have a lot of time […]

  Digital Marketing has become a basic element of all businesses nowadays to drive huge traffic on your website. Apart from SEO, Web designing and Mobile marketing, there are a few more techniques that come under digital marketing that can help you earn more money. Enlisted below are a few such ways: Affiliate Marketing: This is the oldest type of digital marketing. It involves earning a commission on every product sold from the link referred by you. It is also called referral marketing. Content Marketing: Creating and publishing free content […]

  With digital marketing evolving as an important marketing strategy, there are also a lot of misconceptions people have about the business. Read ahead to learn about the 10 most misunderstood facts about digital marketing: SEO is easy as pie: SEO (Search Engine Optimization) is a crucial element in uplifting your company’s profile in various search engines. A mix of strategic keywords, SEO ensures people searching for those keywords would see the content of your company first than any others. While many consider SEO as an easy task, only experts […]

Voice search facilitates users with all relevant information by utilizing the power of speech recognition to search the web. It has become one of the major digital media trends in the present time. Read along to have an insight of the voice search statistics: More than 400 million devices include Google’s voice assistant: Voice-activated Google searches are available on a wide range of devices covering Google Home, Android phones and tablets, headphones, iPhones, televisions and many more. Echo Dot became the top-selling product across its competitors in the market in […]

  With the tendency of humans to fall on digital media at large, digital marketing has evolved as an important aspect of marketing. Well-strategized digital marketing can help a brand reach a greater audience and make an assertive notch in the market. Once you understand your brand and you set your marketing goals, this is how you go about in creating a digital marketing strategy: Research: Research has always been functional in opening new ideas, realize the shortcomings of a plan and figure out solutions for the same. A good […]

In this age of innovation where everything is in constant evolution, marketers are too into the race with updated marketing technologies. The concepts of artificial intelligence, data-driven marketing, and voice search engine optimization looking absurd at a time to being prior marketing trends today; a lot has changed in marketing trends. Listed below are some of the digital marketing trends for 2020: Artificial intelligence: Artificial intelligence help businesses understand how customers find their products and services by analyzing consumer behaviour and search patterns and use data from social media platforms […]

Today, all our choices are challenged with alternative options, as good as or maybe better than what we choose. This is where the importance of branding comes to play. Good branding can help a brand affect business and consumers buying behaviour positively. Branding strategies have evolved over time as it is always advisable to adopt new branding trends to stay relevant. Apart from setting a good brand name, some of the branding strategies to be considered in 2020 are: Logo adaptability: With times changing, the channels and tools of marketing […]

  Search engine optimization abbreviated as SEO is a method adopted to optimize the website’s position on search engine result pages (SERP) on sites such as Google, Yahoo, Bing. It is essential to have an SEO strategy to draw traffic to your website and create an effective online presence. An effective SEO strategy will also help you in growing sales and revenue. Here are 5 simple tricks to help you optimize your SEO strategy: Keyword Research: This is a very important step and must be done with due diligence. This […]

Event management implies understanding the brand, recognizing the target audience, coming up with a plan and coordinating all the little details to make it a success. Event Management is a challenging industry where every small move could make an infinite difference. These 5 event management hacks will help you maintain your stance in the race. Take charge of your to-do list: Allocate sufficient time to each event. Have a checklist ready where you can tick off the work you have accomplished and see what all is pending. Arrange your list […]

Roopa Barua is a renowned and well-established filmmaker. She strives to produce nuanced content for cinema. Her films depict nonfictional content and mostly her documentaries are inspired by her love for horses and ponies. She was born and brought up in the rusty town of Jorhat that had secrets of its own. Every year a horse race was hosted at the local gymkhana in Jorhat. This local tradition caught the likes of Roopa and struck an idea to showcase this 135-year-old heritage tradition in a documentary known as the ‘Rider […]

Digital marketing essentially means marketing through online channels or electronic media. Digital marketing is on a steep incline; most organizations have recognized the power of digital marketing and have started deploying funds. While 2019 saw a rise of omnichannel marketing, AI, chatbots, programmatic advertising, video marketing, and virtual reality. 2020 comes with its own bag of surprises and changing trends. Digital marketing is dynamic and ever-changing. Here are a few trend predictions by industry experts that will shape the future of digital marketing in 2020. Voice Search: – Voice search […]

Google rolled out the most impactful update in the last five years – Google BERT (Bidirectional Encoder Representations from Transformers). Google BERT is a revised search algorithm update that applies neural networking approach to ascertain the purpose of the search queries better. This new update is a deep-rooted learning algorithm similar to natural language processing. It will enable a machine to understand the context behind the words in a sentence. For e.g. look at the picture below where a search query is put forward by someone who wants to travel […]

Every Video serves a unique purpose and when it comes to video production for corporate, there are certain rules. Today, we, a digital marketing agency in Guwahati, will brief you on these certain rules that your corporate brand must include in all its company videos! Without further wait, here are four of these rules. Characterize (and after that refine) your crowd first. Marketing is tied in with situating and imparting your one of a kind incentive to a quite certain group of spectators. Your item or administration won’t speak to […]

Creative Agency in Guwahati When talking about creativity in a business environment, Designing often tops the list, no matter the size of your business and location! Period. Being a Creative Agency in Guwahati, we know this because we’ve served a lot of our clients with designs that match their business persona which helped them achieve astonishing reach. Now how is that exactly possible?   We have your answer right here! Here’s how Designs can skyrocket a Business’s reach.   First Impressions are important: You realize what they state: you just […]

Digital Marketing Services in Guwahati Digital Business solutions in small cities are soon becoming more and more useful. For example, Digital Marketing Services in Guwahati is now a massive business essential and here’s why. How about we begin with one basic reality: your business needs an internet-based life nearness. It doesn’t make a difference in the event that you run a little nearby shop or a major national organization. Web-based life is a basic bit of your business promoting methodology. Social stages help you associate with your clients, increment mindfulness […]

Advertising Services in Guwahati Being a fast growing city, Advertising Services in Guwahati have grown exponentially, one such being Public Relations (PR). Public Relations promote your establishment through their editorial prowess in different print and digital media outlets. Contrary to popular belief, Public Relations isn’t exactly like Marketing. While Marketing will be a straight-shooter throwing information right away, a Public Relations will strive on starting relations. A Public Relations Agency will promote your establishment in the same way as a friend recommending a certain aspect, rather than a salesman selling […]

Digital Marketing Company in Guwahati Why market yourself to certain regions when you market yourself to the World out! We’re Tattva Creations, A Digital Marketing Company in Guwahati and in this piece we inform you about us and what these Digital Marketing facilities do for your business! Our range of Digital Marketing services ranges from Social Media Asset Management, Content Creation, Online Engagement Strategies, Creative Package, Trends & Analytics Monitoring, Website and SEO Support, and Influencer Marketing. And now, the question of what do these Digital Marketing facilities do for […]

Building a Corporate Brand Every Business has unique needs. This brings in customization in every sphere of Business World, especially in building a Corporate Brand. The tone of every business differs from one another. It is therefore imperative that every business has its own and unique presence and identity in the market. A business needs to first know itself before establishing its brand to the market and though it might seem simple at first, it isn’t that! Today, we at Tattva Creations are writing this piece to make you aware […]

How to find the best venue for your event from the best Event Management Company Guwahati? Finding the sweet spot for your event can be quite tricky sometimes, depending on the event. How to find the best venue for your event from the best Event Management Company Guwahati? Well, in this case, you need to keep into account numerous factors while deciding on the venue. This often poses a problem for the host to capture the perfect essence on the event in a location and here’s where we at Tattva […]